What if you could identify exactly which marketing initiatives that induce to growth, and those that don’t.

 Each marketing channel has its own metrics, from SEO to email campaigns to paid ads , has a unique set of important metrics , but there are 5 most important KPIs by channel to help you keep your feet on the ground.

1. SEO : how visible are you?

* Organic trafic: how well your content ranks to people into finding you through the search?

* Keyword ranking: how successfully do you rank for keywords terms?

* CTR (click- Through Rate):what is the percentage of users clicked on your listing after seeing it in search results.

* Bounce Rate: what is the percentage of users who leave after viewing a single page?

* Backlinks : are the sites linking to your content trusted?

These are a technical performance to improve and grow your visibility in search results, also where to optimize it.

2. Email marketing: Are they engaged?

* Open Rate: are your subjects lines strong enough to grab the attention?

* CTR: do people really click on links inside your emails or not?

* Bounce Rate: how healthy your list , is your list clean and active?

* Unsubscribes Rates: how many users are opt out?

Track these to improve your content and maintain a strong sender reputation, also boost conversion.

3. PPC: Are your ads worth it?

* CPC ( cost per click): are you paying too much per visitor?

* CTR: do your ads grab attention?

* Conversion Rate: what is the percentage of clicks that result to sales or leads?

* CPA ( Cost per acquisition): how much the cost to gain one customer or lead?

These PPC metrics show you whether your campaigns are effective or just wasting budget and need adjustment.

4. Website Performance: What are visitors doing?

* Traffic sources: from where your visitors coming , in an organic way, direct, social or paid?

* Session duration: How long your visitors they stay on your site?

* Bounce & Exit Rates: where do they leave?

* Conversion Rate: Are they taking action by filling out a form or buying a product?

A powerful website experience enhances engagement, drives conversion and support your marketing goals.

5. Social media : Are you growing & Connecting?

* Reach: how many of unique users saw your content?

* Engagement Rate: are they interact with your content (likes, shares, comments)?

* Follower Growth: how quickly your audience is growing?

* CTR: how many user’s clicks to your links?

A strong social KPIs determine how great your content resonates and how effectively you’re building community trust.

Final Tip: KPIs need context

For more KPIs tracking even more effective, always use a clear goals like getting more leads, building a loyal community or even lowering ad costs, with using SMART goals and avoiding vanity metrics that don’t lead to action.